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Bachelor of Arts in Advertising and Public Relations

College of Arts & Humanities California State University Dominiguez Hills in California - United States
Degree Bachelors
Mode Online
Duration 3 years
Fees (Per year) 6,945 USD

Program Overview

The Advertising/Public Relations degree program is designed to help students develop an in-depth understanding of the role and impact of advertising and public relations in both for-profit and nonprofit organizations. The program focuses on preparing students to become logical and innovative advertising and public relations professionals who also examine the ethical and cultural values in their practice.

The program also stresses both analytical approaches and critical thinking skills. Students will learn the foundations underlying persuasive messaging as well as analytical tools applied to advertising and public relations research. With this knowledge, students will improve their ability to identify and investigate current AD/PR-related issues by using an appropriate methodology and develop further strategic directions. In conjunction with the practical techniques, the program will also guide students to appreciate the cultural aspects and ethical issues in advertising and public relation practices. Students can tailor their messages on the basis of understanding cultural differences and engage with ethical concerns.

Upon completing the program, students will achieve a wealth of knowledge, practical skills, and the ability to think critically and strategically in developing promotional media messages and strategies.

Message to University

The course sequence is designed to emphasize professional skills, analytic abilities, and critical approaches in dealing with advertising and public relations issues. Specifically, students will polish creative ideas and gain a variety of professional skills, including creating AD/PR messages; planning AD/PR media; organizing integrated communication plans; and developing sponsorships and promotional strategies.

Upper division courses include Advertising Strategy and Writing, Introduction to Public Relations, Public Relations Writing, Law of Mass Media, Media Analysis and Research Methods, Integrated Communications Management, and Culture, Gender, and Strategic Communications. In addition, students choose from a variety of elective courses including Advertising Media Analysis, Media Psychology, Crisis Communication, Persuasion, and Social Media Strategies.

A senior capstone course provides students the opportunity to create an individual portfolio focusing on persuasive media and communication strategies. Students will also complete an Internship in Communications, where they apply what they have learned in the classroom to a real-world working situation. The internship serves as a bridge between coursework and careers in advertising and public relations. 

The Advertising/Public Relations major curriculum meets the competencies and values of the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

To be considered for the application fee waiver, you must be:

  • An undergraduate student, and
  • A California resident for more than one year, or
  • A U.S. citizen or
  • Someone with approved immigration status who qualifies for an AB540 non-resident tuition exception

GPA Requirements

Students must receive a minimum GPA of 2.5 or higher for California residents (3.0 for non-California residents)

A-G Requirements

Students must complete all A-G college preparatory coursework with grades of C- or better. For Fall 2021 applicants, A-G coursework with a Pass/Credit taken during Winter/Spring/Summer 2020 will be considered to fulfill A-G requirements.

Graduation Requirement

Students must graduate from high school or equivalent

 

2020-2021 Annual Undergraduate University Fees for a Full-Time Student (Based on 24 units per year)

  • Tuition fees for California residents: $5,742
  • Other campus-based fees: $1,203
  • Total: $6,945 per academic year

2020-2021 Annual Undergraduate University Fees for a Part-Time Student

  • Tuition fees for California residents: $3,330
  • Other campus-based fees: $1,203
  • Total: $4,533 per academic year

Detailed cost information can be found on the Student Financial Services website.

Costs for Other Students

  • Non-California resident fee for both graduate and undergraduate students is $396 per unit, in addition to the university fees listed above.
  • Foreign Visa Student fee for both graduate and undergraduate students is $396 per unit, in addition to the university fees listed above. More information on financial costs for international students is available here.
  • Teaching Credential Student: Full-time = $7,863 (includes $1,203 in campus-based fees); Part-time = $5,067 (includes $1,203 in campus-based fees)
  • Graduate Students: Full-time = $8,379 (includes $1,203 in campus-based fees); Part-time = $5,367 (includes $1,203 in campus-based fees)
  • Nursing students pay a reduced Student Center fee of $43 for the fall and spring term. Nursing students do not pay a Health Services fee.

Detailed cost information can be found on the Student Financial Services website.

Estimated Cost for Books and Supplies

  • For Full-time students, we estimate the cost for books and supplies up to $1,000.
  • For Part-time students, we estimate the cost for books and supplies to range from $250 - $500.

For Informational purposes only: In accordance with California Assembly Bill 990 California State University, Dominguez Hills provides the typical market cost of a one bedroom apartment in areas surrounding the campus.

1 Bedroom/1Bath: $1,700 - $1,800 per month

 

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In general, CSUDH as a public institution, doesn't offer scholarships to international students. 

 

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