Program Overview
Designed in association with the top-ranked SC Johnson College of Business at Cornell University, the EMBA at AUD will equip you with the skills and knowledge you need to thrive as a transformational leader. In a disruptive environment that requires new ways of thinking and doing, our EMBA will challenge you to re-think and unlearn so that you are prepared for the future
Year I - Fall
Leading in Organizations:
We’ll teach to know what your employees are thinking, how they’re thinking, and why they’re thinking the way they are. Then we’ll study overall corporate cultures and look around the world to see how different HR practices are improving the performance of companies overall.
Economics for Management:
The motivation and incentivizing of people has never been set in stone – it’s an amorphous formula based on infrastructure, demand, competition – any number of unique factors. We’ll study rationales, analytics and metrics to give you the knowledge and confidence to convert theory to practice.
Statistics for Business Decision Making:
We’ll immerse you in current and past management science techniques and show you what has worked and what hasn’t – forecasting, decisions taken under risk, regression analysis and the like. But the most value you’ll get from this is course is an ability to act under pressure borne from uncertainty.
Year II - Fall
Marketing Management:
By the time you get to the end of this sentence, marketing practices will have changed. It’s evolving that fast. But the fundamentals won’t have changed. So we’re going to look at marketing ideas and how to apply them in a marketplace. We’ll study how marketers have successfully reacted to shifts in consumer behavior and consumption. We’ll use real-life scenarios to apply theories and evaluate their practicality.
Managerial Finance:
The basic principles of finance may seem like a mundane subject to some, but a sound knowledge of them is what truly sets captains of industry apart from the rest. In this course we’ll study tools and techniques to understand and practice valuation, and how value is actually determined in capital markets. Talk about competitive advantage!
Entrepreneurship and Innovation:
This course is designed to change your mind about entrepreneurship and innovation from risk-taking to risk-averting. Business design and redesign are accomplished through an understanding of empathic creativity, the powers of observation and the creation of operational frameworks. We’ll ‘observe’ all of these facets in depth.
Year I - Spring
Accounting for Managers:
When you analyze enough financial statements, you start being able to recognize patterns. And when you recognize patterns, the numbers on any page start having actual, practical meaning. Bottom line? How to accurately measure performance and make the necessary management calls grounded in ratio analysis, financial planning, budgeting and ROI.
Corporate Governance and Corporate Social Responsibility:
This is so vital to tomorrow’s leadership, it bears repeating. It is imperative you have a grounding in the theories of CSR including financial, organizational and legal issues as well as the practicalities of applying them into the structures to the relevant stakeholders. Few aspects of leadership tomorrow are as important as governance and CSR.
Operations and Supply Chain Management:
An inefficient supply chain harms a company’s profitability and is vulnerable to competitive activity. So let’s get this very basic of operations fixed in your head. We’ll look at supply strategies, project management, process analysis and management, inventory control, supply chain design, and, of course, logistics.
Year II - Spring
Business and Data Analytics:
Insight is not a skill per se. It’s simpler than that. It’s a habit. Given the right practices and tools, the ability to analyze data and convert it into insights will come pretty naturally. And by studying the evolving techniques in data analysis, your ability to offer insights will enhance your stature and impact as a leader.
Business Strategy:
A competitive advantage. That’s why we’re all here, isn’t it? We’re going to do a deep dive into case studies and in-field experiences (as much to know what not to do), study a number of analytic tools that guide strategic decisions, and take the leap between theory and practice. The strategy is the prime turnkey of business. After this course, you’ll own the key.
Management Simulation:
You saw a pilot walk out of a simulator? The sweat on the brow is a giveaway that, for a while, that pilot felt immersed in a real situation. This is what this course is all about. An intensive, experiential business simulation experience that pulls together all the ideas and practices you’ve learned throughout the EMBA curriculum. You will not doubt that you’re in the arena, making tough decisions, playing a high stakes game of real management issues. You will sweat. But it will be, simply, a fantastic experience.
Year I - Summer
Global Business Study
If money makes the world go round, let’s find out how. We’ll study economic and cultural landscapes in various regions around the world. Then we’ll drop you into an immersion with a foreign company operating in Dubai. The nett result? Your knowledge base of global markets and societies will gift you a competitive edge.
Year II - Summer
Global Consumer Behavior:
There are companies who pride themselves on what people think. And then there are the market leaders who understand how they think. It’s the latter that interests us; so we’re going to examine the strategic decisions around new products, repositioning existing products and why it’s important to understand market reactions. Why people are motivated to do what they do. That’s this course, in a nutshell.
Competition in Global Markets
Think local, act global. This slogan for an international bank may well sum up the success stories of every company that has expanded successfully and aggressively into global markets. We get under the skin of their practices and the way various markets have reacted to their presence. A must if your goals lie beyond the horizon.
International Trade
Often referred to as the grease which lubricates the wheels of the global economy, international trade is a subject worthy of its own course. Every day, we are subjected to international trade issues that affect our lives in some way. Understanding why this is requires knowledge of matters such as global economic growth, trade balance, and world markets. These we examine in-depth to arm you with the ability to recognize the consequences of media-reported disputes in your marketplace.
ADMISSION REQUIREMENTS
The minimum requirements to be eligible for the EMBA program are
- A university degree.
- Six years of post-graduate work experience.
- English proficiency (demonstrated by an English proficiency test score) Executive Assessment (EA) – optional*
Fees (Per-Year): 202,000 AED.
Our program is a 20 month, 42 credit hours program aimed at working professionals. EMBA participants take courses throughout the year during the Fall (September –December) and Spring (January-April) semesters and the Summer I (May/June) term.
Classes take place approximately
once per month during extended weekends (Thursday afternoon/evening, Friday, Saturday).
UNDERGRADUATE SCHOLARSHIPS
- H.H. Sheikh Mohammed Bin Rashid Al Maktoum Scholarship for Undergraduate Study
- The Gebran Tueni Media Scholarship
- The Mohammed Bin Rashid School for Communication Scholarship
- The William Jefferson Clinton Scholarship at AUD
- ICT Funds Scholarship for Undergraduate Admissions
- Wasl Scholarship
- The Dubai Electricity And Water Authority (DEWA) Intilaq Scholarship
- AUD School Partnership Initiative (ASPI)
GRADUATE SCHOLARSHIPS
- H.H. Sheikh Mohammed Bin Rashid Al Maktoum Scholarship for Graduate Study
- The AUD Alumni Tuition Waiver
- The AUD School of Education Tuition Waiver
- AUD Senior Scholarship
Required documents (Undergraduate Scholarship Applicants):
- Last 3 years of high school records (not required if already submitted with your application).
- Salary certificate for father and mother.
- And, if you have special circumstances, please explain and add any available supporting documents.
Required documents (Graduate Scholarship Applicants):
- Bachelor’s/Master’s Transcript (not required if already submitted with your application).
- Applicant's salary certificate.
- Parents' salary certificate if applicable.
- And, if you have special circumstances, please explain and add any relevant supporting documents.
Incomplete files will not be considered.
Deadline to apply: Applications must be submitted no later than May 15, 2021.
Late applicants: Applications submitted after the deadline are not guaranteed to be considered.