Program Overview
Reach the right audiences with a Business Administration degree with Marketing concentration
This three-year study program leads to the award of a European bachelor’s degree (bakalář, Bc.) awarded by UNYP and accredited by the American International Accreditation Council for Business Education (IACBE), and the Czech Ministry of Education, Youth and Sports.
This concentration in marketing prepares students for their professional careers by offering several specialized courses in the last two semesters (the last year) of their study at UNYP. The courses are taught by skilled and experienced lecturers with proven expertise and credentials in corporate marketing and sales.
Prospective Career Opportunities
- Advertising account executive
- Advertising account planner
- Advertising art director
- Advertising copywriter
- Market researcher
- Marketing executive
- Media buyer
- Media planner
- Event organiser
- Public affairs consultant
- Public relations account executive
- Public relations officer
- Sales promotion account executive
Marketing Concentration Courses
- Public Relations Principles
- Electronic Commerce and Marketing Technologies
- Introduction to Advertising
- International Marketing Strategies
- Advanced Marketing
- Advertising Strategies
- Consumer Behavior
- Sales and Sales Management
- Social Media Marketing
- Viral and Guerilla Marketing
Students need to submit the following by online application:
1. UNYP application form
2. Notarized copy of the High School Diploma and Transcripts (for international students nostrified copy - diploma from a foreign High School must be granted recognition in the Czech Republic). If not yet received, the diploma can be submitted before the program starts.
3. English language certificate - submit one of the following scores or alternatively sit the UNYP institutional English language test which is every week at UNYP, you must sign up in advance
IGCSE, A levels, IB
TOEFL +72
IELTS +6.0
US/UK High School Diploma
FCE - A,B
CAE - A,B,C
CPE - A,B,C
CZ/SK State Exams - B2
CZ/SK Maturita English score - 1
City and Guilds - C1,C2
All students must take English language entrance essay during UNYP´s orientation. If you score a grade of D or below, you will be required to take English Pre-Composition.
4. Motivation letter (max. 400 words)
5. Recommendation letter - preferably from a professor who can address the candidate’s ability and motivation for enrolling in this program. Form will be delivered to you after the application.
6. Copy of ID or Passport
7. Motivation interview - after submitting the required documents applicants are invited for an interview with the relevant Head of Department (in person or by video call)
Please note: All documents must be submitted in English. Documents originally in another language must be accompanied by a certified translation in English.
TUTION
Total 180 credits (6 semesters) - 2,950 CZK (141 USD) per credit
FEES
Student body Fee (UNYP) - 4,900 CZK (235 USD) per semester
Transfer credit fee - 200 CZK (10 USD) per ECTS credit
Example for one semester:
Minimum of 4 courses x 6 credits = 24 credits, Maximum of 6 courses x 6 credits = 36 credits
Standard of 5 courses x 6 credits/semester = 30 credits:
30 x 2,950 = 88,500 + 4,900 body fee = 93,400 CZK (4,474 USD) per semester
SCHOLARSHIPS AND FINANCIAL AID RULES
- All scholarships, awards and discounts apply only to the courses/credits offered by UNYP and not to those offered by a partner university (e.g. SUNY ESC)
- If a student is eligible for any other tuition waiver or scholarship (e.g. the Graduate Scholarship), the waiver for early payment is calculated before the first waiver is applied
- Tuition waivers cannot be combined except with the early payment discount
- For applicants applying for a scholarship, only the results of the first exam that is taken will be considered
- All Merit Scholarships, Awards and Tuition Discounts must be applied for and awarded before the start of the program for which the applicant has been accepted
Admission scholarships and awards for all bachelor’s degree applicants
Admission Merit Scholarships
UNYP Merit Scholarships are treated as tuition waivers, and will be calculated and deducted from the student’s tuition. Students must retain a full-time student status at all times, must not interrupt their studies and must meet all of the following criteria:
50% of Annual Tuition fees
- Score 100 or above on UNYP’s institutional English language test or 250 on the TOEFL computer-based test (CBT) or 100 on the TOEFL internet-based test (IBT) or IELTS 8, and score 22 or above on the UNYP math test
- Alternatively, score 700 or above on both of the SAT Math and English tests
- Demonstrate excellent school results (top 20% bracket)
- Be recommended for the scholarship following a successful admissions interview
- Provide a completed application file before the program starts
30% of Annual Tuition fees
- Score 92 or above on UNYP’s institutional English language test or 237 on the TOEFL computer-based test (CBT) or 92 on the TOEFL internet-based test (IBT) or IELTS 7, and score 20 or above on the UNYP math test
- Alternatively, score 650 or above on both of the SAT Math and English tests
- Demonstrate excellent school results (top 20% bracket)
- Be recommended for the scholarship following a successful admissions interview
- Provide a completed application file before the program starts
15% of Annual Tuition Fees
- Score 84 or above on UNYP’s institutional English language test or 220 on the TOEFL computer-based test (CBT) or 84 on the TOEFL internet-based test (IBT) or IELTS 6.5 or FCE – A and score 18 or above on the UNYP math test
- Alternatively, score 600 or above on both of the SAT Math and English tests
- Demonstrate excellent school results (top 20% bracket)
- Be recommended for the scholarship following a successful admissions interview
- Provide a completed application file before the program starts
The Barbara Adams Hasek Scholarship
This award is made in memory of Barbara Adams Hasek, who strived to encourage higher education across all levels of society. One full tuition scholarship for a European Bachelor Degree is awarded annually to a Czech or Slovak student who, for mostly financial reasons, would not otherwise be able to attend UNYP. Applicants for the Barbara Adams Hasek Scholarship must:
- Submit proof of financial need, confirmed by a state authority
- Score 84 or above on UNYP’s institutional English language test or 220 on the TOEFL computer-based test (CBT) or 84 on the TOEFL internet-based test (IBT) or IELTS 6.5 or FCE – A
- Score a minimum of 18 on the UNYP math test
- Provide a motivation letter stating the reasons that they should be considered for this award
- Submit complete application documents by April 30th
Sports Achievement Scholarships
A sports achievement scholarship is awarded in recognition of an outstanding achievement in a sporting endeavor on one or the other of the criteria detailed below. These awards cannot be combined. They are based on the applicant’s highest achievement at the time of application:
- 20% tuition fee reduction
For applicants who have represented their country’s national team at an international level
- 10% tuition fee reduction
For applicants who have ranked among the top three in their sport at a national level, either as an individual or in a team event
Scholarships, awards and tuition reductions for all undergraduate programs
Early Payment discounts - available for all daily program applicants and students
- An Early Payment incentive equivalent to a 5% discount on tuition for UNYP credits is available for applicants and students who register and pay a deposit of CZK 60,000 for the Fall semester of the following academic year. To be eligible to qualify for this discount, students must have paid the reservation fee in full by June 30th.
- An Early Payment incentive equivalent to a 5% discount on tuition for UNYP credits is available for applicants and students who register and pay a deposit of CZK 60,000 for the Spring semester of the following academic year. To be eligible to qualify for this discount, students must have paid the reservation fee in full by October 31st.
Academic Achievement Award
- Applicable to ALL CURRENT degree-seeking Bachelor’s students (except for those in their first semester at UNYP) who have registered for at least 13 US credits (26 ECTS) in the last semester and have no incomplete courses.
- The current annual total amount of the Scholarship Fund available for Academic Achievement Awards is CZK 500,000 split equally between the Fall and Spring semesters (this does not apply to the Summer semester). Awards of CZK 12,500 are made to the 20 undergraduate students with the highest GPA for the previous semester. If there are two or more students with identical GPAs in the 20th position, their overall GPAs will be taken into consideration. Any revision to a student’s grading must be completed within four weeks of a semester’s grading deadline to be considered for the Academic Achievement Award.
- The award will be applied towards the next semester’s tuition.
- Students who receive the Academic Achievement award may be required to provide assistance to weaker UNYP students at the discretion of the UNYP Academic Council
Housing stipends
Full-time students (Czech and international) enrolled in Czech-accredited bachelor’s and master’s programs (Business Administration, Communication & Mass Media, Communication & Media Studies, International Economic Relations, International Relations and Psychology) whose primary residence is outside Prague may be eligible for a monthly Housing Stipend from the Ministry of Education of the Czech Republic and is distributed by UNYP. Students need to fulfill all the criteria determined by the Ministry. The stipend amount is approximately CZK 540 per month, over 10 months of the year. The housing stipend will be distributed by the Czech Ministry of Education, when and if it is granted.
Social stipends
To be eligible for a social stipend, students must be awarded enhanced-level child benefit (please see the definition in the UNYP Stipendijni rad) by the State Support Office (Urad statni socialni podpory). The social stipend amount is decided by the government, and will be distributed by the Czech Ministry of Education, when and if it is granted.
Family discounts
- If two or more members of the same family (parent, child, sibling or spouse) enroll at UNYP, a 10% reduction in their tuition will be given to subsequent family members. The discount also applies if the first member has already graduated from UNYP (Alumnus).
- The tuition fee waiver is applicable ONLY AFTER the subsequent family member is registered at UNYP and has paid 25% of his/her tuition for the next academic year (calculated for full-time studies).
- When a Family Fee Waiver is applied, the tuition of the subsequent family member is NOT REFUNDABLE if this student interrupts his/her studies.
- The waiver is calculated and deducted from the student’s tuition.
Bring a Friend Award
- A 15,000 CZK award is provided to any student/alumnus introducing a friend(s) to study any program at UNYP. The “friend” must be a new student, studying full-time for at least one year.
- The new student must either be introduced directly and personally to the admissions office by the current student/alumnus, or indirectly by the new student giving the current student’s name and student ID number when contacting UNYP for the very first time.
- The “friend” must not have already been in contact with UNYP at any time in the past.
- Transfer students from other institutions are eligible to receive the award but they must be full-time students at UNYP for at least one year.
- The Bring A Friend Award is only made after the “friend” has been enrolled and has paid his/her tuition for one year, or settles his/her instalment calendar in full and is a full time student.
- The award will be credited to the current student’s account after the “friend”/new student’s second Drop and Add period. The current student must be active in that particular semester in order to be able to get the award.
- This award will be used towards the student’s tuition, or can be refunded to the student’s bank account if the student is graduating in the following semester.
- The Bring A Friend Award cannot be claimed for any student who applies for admission through an agent. The new student must apply directly to the UNYP Admissions Office.
NPO/NPA and public employee tuition waivers (applicable only to new undergraduate students)
A 15% tuition fee waiver is available to all Czech and Slovak UNYP undergraduate program applicants who are based in the Czech Republic or the Slovak Republic and are full-time employees of non-profit organizations (NPO) and non-profit associations (NPA) associated with the delivery of community welfare services, emergency relief, environmental issues and public service. An official employer’s confirmation of full-time employment must be submitted at the time of application. The applicant must have been working as a full-time employee for at least one full year at the time of application. This tuition waiver is also applicable to the children of such employees, but not their spouses.
Corporate discounts
Corporate agreement discounts are available and are agreed with individual corporate institutions.
Alumni certificate discount
UNYP Bachelor’s and Master’s Alumni who would like to take further undergraduate or graduate courses and earn a certificate in a different area/specialization are granted a 50% discount on the tuition of the specific course(s). This also applies to Master’s level students who would like to take Bachelor’s level courses for certificate earning purposes during their graduate studies at UNYP. The discount is not valid for any credits earned towards a degree/diploma, and cannot be combined with any other discount or scholarship.
Tuition payment plans
UNYP offers Tuition Payment Plans – equal monthly payments that spread the cost of tuition over a semester with the addition of an instalment fee. The fee for this payment plan is calculated as a percentage (2% for daily programs and 3% for weekend programs) of the outstanding tuition amount. Payment plans are available for all UNYP study programs.