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MA (Hons) Marketing

School of Social Sciences Heriot Watt University Dubai in Dubai - United Arab Emirates
Degree Bachelors
Mode Full-Time
Duration 4 years
Fees (Per year) 58,800 AED

Program Overview

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to equip you with the knowledge and skills that you’ll need to thrive in both academic study and professional practice in the exciting and dynamic field of marketing.

Your learning will focus on three central themes that we believe will be key for future marketing professionals: 
•    Global marketing
•    Digital marketing 
•    Sustainable marketing

The programme is led by our internationally respected faculty, known to bring marketing theory to life by drawing on their own research and industry experience, while also sharing best practice from business case studies. This approach ensures that everything learnt reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1, applicants will study courses from Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing. 

As studies progress through Years 2, 3 and 4, students may pursue an increasing number of specialist marketing courses.

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