Program Overview
The School of Business at National College of Ireland aims to deliver world-class education that balances academic theory with practical, real-world skills. NCI’s School of Business prides itself on providing leading-edge business knowledge and developing our students' skills to enhance their career prospects while benefiting from our surroundings in the IFSC. Our faculty are industry experts and will help you to achieve a real-world education. We have a number of business courses available from certificate to master's level in the areas of marketing, psychology, management and more.
The programme comprises of a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, postmodern marketing and digital marketing strategy and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises.
The ethos of this programme works in tandem with industry, ensuring that graduates are competent, well-versed marketers, possessing the up-to-date knowledge and application skills necessary to develop and drive successful commercial (and non-commercial) enterprises. The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies in actual organisations, enabling our graduates to enter management roles hitting the ground running.