Nowadays, the research and study of social sciences of the internet (the life online) is so relevant for people, businesses and governments that will play competitive advantages at regional, country and global landscapes in the short future. Moreover, the paradigm changed from an economy based on natural resources, physical inputs and value chains based on physical infrastructure into one based on new knowledge, digital technology. Thus, decision-making processes and global value chains become more and more influenced by digital tools and systems, social networks and consumer data. There are driving forces - political, social, cultural, economic and technological factors - that are promoting a disruptive change on digital ecosystems: firstly, the Internet of Documents (Adobe), secondly, the Internet of Commerce (Amazon, eBay, Alibaba, etc.), thirdly, the Internet of People (Facebook, LinkedIn, Twitter, etc.) and, more recently, the Internet of Things (IoT). Our Digital Business and Data Science B.Sc. programme offers students an insightful view into the future. This transformation - also called the Fourth Industrial Revolution - is influencing innovative and growth strategies, conceptual models of design thinking and innovation management, technology convergence, business modelling, consumer behavior, brand management, social media marketing and communication, online sales and customer relationship management. The same goes for processes reengineering, operations and supply chain management systems. Last, but not least, it is shaping data science and new knowledge, data security and privacy, corporate governance and policy making. What makes it outstanding to study at the University of Europe for Applied Sciences (UE) The University of Europe for Applied Sciences (UE) is an accredited higher education institution awarded with multiple prices. We put emphasis on internationality. That's why we were ranked as "one of the best 25 international universities worldwide" (U-Multirank 2016). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognised) German degree that is entirely taught in English. Also we are ranked as one of the best universities in Germany in the field of business studies (U-Multirank 2018).At University of Europe for Applied Sciences (UE), you will study in small course groups. We guarantee you individual mentoring and close contact with the lecturers. Our professors are leading experts in their fields with outstanding teaching, research and business success.Moreover, we also value the linkage between the higher education and corporate industry ecosystem. The theory you learn will find practical approach in several project weeks. The variety of interdisciplinary courses gives you the chance to determine the content of your studies. We offer modern equipment like projectors in every room, Mac pools, SW programmes and more.
Full Time3 years
Start dates & application deadlines
Starting: September 2022 Deadline: August 2022
To qualify for a bachelor's degree at University of Europe for Applied Sciences (UE), you must meet the following requirements: Online application Certified copy of your high school diploma or equivalent occupational certificate Entrance examination Personal interview (e.
, via Skype) Good English language skills.
Based on the tuition of 39,463 USD for the full programme during 3 years.